OEM vs Private Label Home Products in China

OEM and private label are often used interchangeably, but buyers should define exactly what the manufacturer will change and how the product program will be controlled.

Private label

Private label commonly means an existing product or production concept adapted for a buyer's brand, packaging, labeling or selected specifications.

OEM / custom development

OEM projects can involve changes to dimensions, materials, finishes, construction or design. Feasibility depends on manufacturing capability, tooling and expected volumes.

Questions to settle early

• What is changing from the standard product?
• Who supplies artwork, specifications and samples?
• What packaging and labeling are required?
• What are MOQ and tooling implications?
• How will the approved specification be controlled?

See Sino Maison OEM & Private Label for the production approach.